McAtlas: A Global Guide to the Golden Arches
Over the past half century, McDonald’s rose to the top of the global food chain by localizing its menu items and locations, even as it served as a harbinger of America, modernity, and standardization. James Beard Award-winning photographer and writer Gary He takes us on a journey around the McWorld, a first-ever independent documentation of the iconic restaurant’s transformations as it expanded internationally, tailoring itself to regional tastes and habits in order to survive and thrive.
McAtlas is a journalistic work that is neither authorized nor produced in partnership with McDonald’s Corporation.